20 years of media experience
Founded by Jodi Balkan, a public relations expert with over 20 years of media experience, BOLD PR is a strong, effective and efficient alternative and partner to in-house resources for brand building and public relations. The agency shuns the old “ladies who launch and lunch” approach to public relations with its cookie-cutter, “PR mill” style. It is fiercely dedicated to strong market analysis, good and honest counsel, and the concept of bespoke PR, with customized programs built around each client’s needs, objectives and budgets. And it’s not just about launching the shiny and new. At BOLD we understand that “new” gets press, and “revolutionary and new” gets a lot of press. But what happens after the allure of the new is gone? BOLD PR is about consistency and ongoing, supportive and evolving programs that focus on the core products and messaging, keeping a brand top-of-mind and reliably relevant.
360°s of messaging
The established PR paradigm has taken a radical shift in the last few years. But BOLD PR is modern PR – it harnesses the infinite power of the Internet, reaching journalists, bloggers and the consumer directly, while being ever-mindful of the established and awesome strength of traditional print and broadcast media. The result is 360°s of messaging that can reach the consumer, and be reinforced, at every touchpoint of life.
Jodi Balkan | President
Prior to starting the agency, Balkan was President of Behrman Communications, a New York City-based lifestyle brand public relations agency specializing in beauty, health, fashion and accessories. Before taking the helm at Behrman, Balkan headed up the L’Oréal Paris Public Relations Department, setting strategy and directing all PR efforts for the L’Oréal Paris brand, which includes the Cosmetics, Skincare, Haircare, and Haircolor categories, as well as entertainment sponsorships. Balkan joined L’Oreal Paris after an eight-year stint at Behrman Communications – four years as Managing Director, and four years as a Senior Director working on a large variety of brands. Prior to her PR career, Balkan was a freelance writer and editor for consumer magazines, including Elle, Fitness, New Woman, Psychology Today, Redbook, Seventeen, and Shape, among others. Before freelancing as a writer and editor, Balkan was the Beauty Editor at New Woman magazine for two years, and the Assistant Beauty Editor at Mirabella magazine for two years. Balkan holds a Bachelor of Arts in Professional Writing from Carnegie Mellon University, located in Pittsburgh, PA.